AfroFilms UK, founded by visionary filmmaker and academic Maskelah Gabriel-Adams, is leading the charge in bringing Black British cinema to the global marketplace. With a focus on authenticity, innovation, and cultural representation, the pioneering film sales agency is dedicated to bridging the gap between powerful storytelling and international distribution.
As a filmmaker with a BA in Filmmaking and an MA in Film Distribution and Marketing, Maskelah Gabriel-Adams brings extensive industry knowledge and a passion for amplifying underrepresented voices. Her documentary Ceilings of Glass reflects her deep commitment to showcasing diverse narratives in film.
Recent Acquisitions: Bold Stories, Global Appeal
AfroFilms UK has secured the rights to two highly anticipated films that have already captivated audiences:
- Christmas Games Night – A heartwarming holiday romcom executive-produced by Kayode Ewumi (BBC’s Hood Documentary, Enterprice). The film explores modern dating, friendships, and festive fun through a dynamic cast and relatable storytelling. Its premiere screening was a complete sellout, proving its strong audience appeal.
- Badness – A gripping crime drama by KD Pascall, delving into the raw realities of urban life, resilience, and survival. With a sold-out premiere, Badness is an electrifying addition to the Black British film scene, resonating deeply with audiences who crave authentic and compelling narratives.
Calling Filmmakers: Seeking the Next Breakout Black British Feature
AfroFilms UK is actively seeking its next feature film to represent—one that embodies the richness of Black British and urban culture. If you are a filmmaker with a compelling story that deserves a global platform, we want to hear from you.
“Our goal is to champion stories that represent the underrepresented and build meaningful connections between filmmakers and distributors,” says Maskelah Gabriel-Adams. “Black British films deserve to shine on the international stage, and AfroFilms UK is here to make that happen.”
Elevating Black British Films at Global Markets
In 2025, AfroFilms UK will be attending major film markets, including the European Film Market (EFM), Cannes Film Market, and the American Film Market. These events provide an essential platform for showcasing Black British talent and securing distribution deals worldwide.
AfroFilms UK offers distribution sales, market representation, promotion, and marketing services, ensuring that each film we represent reaches its target audience and maximizes its potential. Whether it’s an indie gem or a wide-appeal feature, we are committed to securing the best possible deals for our clients.
Join the Movement
Filmmakers and producers are invited to collaborate in shaping the future of Black British cinema. If you have a feature film that aligns with our vision, we want to work with you.
For more information, visit www.afrofilms.co.uk or contact us at info@afrofilms.co.uk.
AfroFilms UK – Bringing Black British Stories to the World.